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Do Land Better Than Seth Godin

There is a version of the housing market story that gets told over and over, and it goes like this: prices are high, rates are high, nothing is affordable, and the only people buying are the ones with cash. That version is not wrong, exactly. It is just incomplete.

In markets where developers managed to bring inventory to market faster than demand absorbed it, prices have pulled back. Several Sun Belt metros that boomed during the pandemic have given back a portion of those gains. But those are the exceptions. Most markets are not working from excess; they are working from scarcity.

Here is what that creates for someone with solid credit and a real pre-approval in hand: more room to negotiate than the market’s reputation suggests. The panic buyers are gone. The buyers who showed up with desperation instead of preparation have mostly sat back down. What remains is a more functional market, even if it is not a cheap one.

Shop at least three lenders before you commit to one. A 0.25 percent gap between two lenders’ quotes adds up to real money that most buyers leave on the table by taking the first offer they receive. Lender fees vary too. Do not compare rate quotes without also comparing origination fees, points, and closing costs.

If the report surfaces significant deferred maintenance or structural issues, you have three options, not one, and walking away is a legitimate one of them. You can request a credit against the purchase price to handle repairs yourself. Signing off on a failing roof or a bad HVAC system is not the same house you made an offer on.

The offer price is one variable among several. A longer closing window, a shorter inspection period, a larger earnest money deposit, or willingness to do a rent-back period can all tip a deal in your favor without you spending an extra dollar on the purchase price.

Real estate is illiquid. Transaction costs, agent commissions, and closing fees mean you typically need three to five years just to break even on a purchase. None of that means do not buy. It means be honest about your time horizon before you commit.

The buyers who come out ahead in this market are not the ones who waited for perfect conditions. They are the ones who got their finances in order early. The most useful thing you can do today is look at homes for sale near you and see whether the numbers work for your situation.